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My AI BFF
Project Type
Branding, Creative Direction & Generative AI development
Date
2023 - Ongoing
Location
London, UK
Link
In 2023 I began to explore the possibilities of generative AI, and felt late to the party even then. Since then I have found its value in the ability to turbo-charge my initial creative thinking. The ability to realise a concept in my minds eye through a set of images, a mood film, voice over or animation-ready 3D asset that then helps me sell that idea, I find extremely exciting.
Now in 2025 and as one half of Humain Creative, we have developed our own individual approach to using these tools in our processes. Find out more about our AI manifesto at humaincreative.ai
