Imagination Hyper Reality Prototype

As part of the fledgling Immersive Team at Imagination London I creatively lead the development of an in-house Hyper Reality prototype. The experience was used as an invitation to both existing and speculative clients to strategically sell the power of measurable, multi-sensory immersive experiences.

I produced all concept material from the level design diagrams to the layout of the physical/digital space and the sensory elements. This overarching, multidisciplinary approach led to the creation of an exhaustive game design document that covered all aspects of the concept, production and its implementation.