Mastercard MEC

While at Imagination New York I worked closely with the Mastercard SVP of Innovation and VP of Global Brand Strategy & Design to develop their in-house Experience Centre content.

I oversaw the creation of new interactive experiences using the pre-existing touch table and projection set-up. All material that we received needed to go through a rigorous process of creative storytelling and brand alignment in order to work effectively. Though the subject matter was varied and often incredibly granular, I ensured that the narrative was always simple, clear, stylistically consistent and on brand.