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Outernet Prototype
Project Type
Experiential & Branding Creative Direction
Date
May 2024
Location
London, UK
In 2024 we developed the concept, creative strategy and content delivery for a bespoke NEOM experience in the Outernet entertainment district in London. I used all spaces of the district to create a one of a kind VIP experience. The key creative opportunity was clear, the Outernet represented an opportunity to put the public inside a NEOM digital twin, unencumbered, before existing in real life. This truly was placemaking at scale. I developed an entire experiential journey using all venues of the district and ensured that all creative was story driven, responsive and alive.
