Range Rover Sport Global Launch

The launch of the Range Rover Sport was one of my first reveal projects at Imagination London. I came up with a slight of hand concept that would reveal the car to the world, but also incorporate social buzz and gain headlines by leaning into the association with Daniel Craig's James Bond.

I pitched a simple narrative that would tease both glimpses of the car and the talent in a narrative that conveyed the secret transportation of something 'top secret'. These would be posted socially before the final reveal stunt through the streets of Manhattan and the James A. Farley Post Office building in New York.